With 500 million monthly active users, Instagram is the second most popular social network after Facebook, managing to be the network of choice for photos and videos shared by users and brands alike. Users upload more than 95 million photos and videos a day, and those posts garner 4.2 billion likes daily on Instagram. A single post, done correctly, can rack up tens of thousands (or hundreds of thousands or even millions) of likes.It’s not just celebrity Instagram accounts that have such big numbers on brand engagement. Brands using Instagram see a 2.26% engagement rate per follower, more than 10 times the 0.22 they see on Facebook and nearly 100 times the 0.027% they see on Twitter.
With that level of engagement, Instagram provides an important way to connect with fans and potential followers to create a sense of community and brand loyalty that would be impossible to achieve through traditional marketing or other social media. But before you engage with your followers, you need to get their attention and that means learning how to comprar me gusta en Instagram on Instagram.
What are Instagram likes?
Like other social networks, Instagram users can choose to like your content. They can do this by double-clicking your photo or video in the mobile app, or by clicking the heart-shaped icon in their content in the app or on a desktop. Instagram users don’t have to follow you in order to like your posts.So why is liking so important? They are often the first point of contact between your content and potential new followers. While it’s a low-engagement way for users to show appreciation for someone else’s post, likes generate lasting engagement and can help build a community on Instagram. Especially for brands, it’s important to get enough likes to bolster your credibility. A photo with a very small number of likes can hurt your brand more than help it.
How to get more likes on Instagram
As with any marketing tool in your arsenal, you need to ganar likes en Instagram strategy based on your specific goals. Sure, posting pictures and commenting can be fun, but without a clear plan, it’s more of a game than a legitimate way of doing business.Once you’ve clarified what you want to accomplish with your Instagram feed, it’s time to look at how the components that make up each post can give you a boost of likes on Instagram.
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- Post engaging photos and videos
Clearly you need to think seriously about the photos and videos you post on Instagram and make sure you choose the best and most interesting content for your feed. When selecting your Instagram content, keep in mind the following three rules for photos:
- Show your face or someone else’s: Photos that include people’s faces are 38 percent more likely to get likes on Instagram than those without faces.
- Know your colors: Photos that are primarily blue get 24 percent more likes than photos with red as the primary color, and photos with only one color scheme get 17 percent more likes than red. Those that are of different colors.
- Be careful with filters: Researchers at Yahoo and Georgia Tech found that while filtered photos are more attractive, not all filters are created equal. The results showed that the filters to increase contrast, adequate exposure, and warm tones have the best results. It can be easy to achieve this effect using Instagram manual editing tools that just select the filters already programmed. If your photo is good, don’t feel forced to use a filter just because you can.
To make your images unique and varied, try incorporating other Instagram likes and followers apps. With Boomerang create short looping videos, with hyper-lapse create time-lapse videos, and with Layout combine different images into a collage.
- Invest time in your description
Yes, Instagram is a highly visual medium, but that doesn’t mean you should neglect the text that accompanies each post. Unlike Twitter, Instagram doesn’t have a character limit, so you can write a great caption on each photo or video (if that works for your brand). It’s a format that allows you to write an engaging story, something National Geographic has mastered.
- Add a location tag to make your content more recognizable
The “Add Location” option allows you to tag your posts with the location name, which becomes a clickable field. Clicking on that location will display all photos and videos tagged with that location, providing another way for users to find photos.Easy browsing gets more people to see your photos, so it’s no surprise that posts tagged with a location get 79 percent more engagement than posts without.
A physical location associated with your brand, like a store, hotel, or main office, is an obvious choice, but you can also use more general locations like a city or town.
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