Virtually every NBA team has at least one star, but there are usually noticeably more of them. For many people, especially in America, they are cult figures whose lives are closely watched. But still, there are so many of them that ordinary fans only remember some of them “on holidays”.
Moreover, in basketball, the largest number of bets are made on the team, and not on the individual player. Although there is such a possibility if you use an advanced betting application. Don’t have one yet? Then we offer app download.
Kyrie Irving: one of the few people known outside of basketball
You may not be interested in sports at all, it’s bad to imagine how basketball is played, but you definitely heard about Kyrie Irving. Surprisingly, he is not known for sexual or other scandals, criminal connections or stimulant abuse. No, nothing like that is observed behind him.
But he completely breaks the stereotypical perception of basketball players as strong, beautiful, but not too smart personalities. Kairi, on the other hand, shocks with non-standard views on science and generally accepted dogmas:
- invites subscribers, of which there are millions, to think about what if the Earth is really flat;
- disputes the American moon landings;
- not sure about the need and effectiveness of vaccination against covid, etc.
That is, he raises provocative topics, brings fans to discussions, which makes his social media accounts even more popular.
A lot of online people started betting on basketball, on the Brooklyn Nets, just because of Irving.
Promotion like you never dreamed of
As a basketball star, Kyrie has millions in NBA contracts as well as Nike ads. Most likely, he has enough money and he can afford a lot. But time passes, he is already over thirty, so you need to think about the future, while at the same time warming up interest in yourself.
And here’s a non-standard move: he posts a link to the documentary “From Jews to Blacks: Wake Up Black America.” It is called anti-Semitic, but the problem is that it states on the contrary that Africans are the sons of Israel. It also puts forward many controversial theories and views.
Everything would have been fine, well, I posted the link and posted it, but then the hype arose, a campaign began to punish and condemn Irving for anti-Semitism.
A little later, he was also accused of promoting the film.
In general, the result is logical: everyone condemns him, he is suspended from the game for several weeks. But the promotion of the film, like Kylie himself, turned out to be fantastic: they write about him, talk about him, and actively visit his page. Previously, almost unknown film is now “on hearing”, as well as the book on the basis of which it was filmed.
So those who bet on such a promotion won in all directions.