Neil Patel, the author of numerous blog posts about inbound marketing, makes the process of writing a guest post a breeze. His posts carefully scrutinize each guest post for quality, linking to quality websites and more. You can also use Screaming Frog to check for broken links, 404 errors and redirects. You can also check your content to ensure that it contains keywords related to your niche. But be sure to do more than just send out any guest posts. You should also consider writing a custom landing page.
Writing a guest post
Before pitching your idea to a site, you need to do some research. What topics do people want to read? What is your target audience’s pain point? What do your competitors have to offer? Then, narrow down your topics. If you can’t find a topic to write about, try thinking of a topic that’s relevant to your niche. If your topic is too popular, consider writing about a topic that’s still relevant to the readership.
In your author bio, you should include a link to your site. Some companies allow links in the main body of the blog, but many do not. The link you give will probably be the only permanent link to your site. To increase the chances of gaining new traffic and improving your SEO ranking, add an internal link to your site. This shows that you did your research and are a trusted source. If your post is published on a popular website, you can increase the authority of that company through internal links.
Finding a blog to write for
It may be difficult to find a blog to write for, but there are several ways to find the right one for your writing skills. In some cases, you can turn to a crowd you already know and love. The key is to pay attention to their writing styles and make them aware of yours. You can start by posting in industry forums and private messaging the most talented posters. You can also try reaching out to people you meet in person.
Knowing your audience is the key to writing a blog that has mass appeal. A broad audience does not mean a lot of readers; a blog with a small niche will have very little content that appeals to a large audience. A more focused audience will read content that is targeted and informative for your target audience. Moreover, your writing will get a wider audience, leading to more sales. However, when you are writing for a small audience, it is crucial to tailor your content to suit their interests and preferences.
Creating a custom landing page for a guest post
If you are planning to create a custom landing page for a guest posting sites, you have many options. You can build a backlink by using your guest post as a source of traffic. However, you must be aware of the fact that Google frowns upon link-building schemes. Hence, you should create a unique and novel landing page. Share your landing page with bigger networks to increase traffic, increase your ranking on search engines, and earn more leads.
You can also use testimonials to increase your chances of getting visitors to purchase your product. People usually look for testimonials before making a purchase. However, the testimonials should be relevant to the offer you’re promoting. If not, you may want to leave them off the page. You can also use videos to make a complex product easier to understand. It is advisable to create a professional-grade video on your landing page, so that your visitors can watch it in the comfort of their own homes.
Writing an awesome guest post
If you are planning to write a guest post for another website, it is essential to consider how to promote your article. Depending on the quality of the website, you can try using your own blog to promote your content. Use the most appealing content you can find and ensure that your content reflects the quality of the website. You should aim for a 900-word post with several images and screenshots. A 500-word post should contain one image.
Before submitting your guest post, do your research and know the audience. Choose blogs with a high Domain Authority. Blogs on subdomains will not provide the same strength of backlinks as blogs on the root domain. A higher Domain Authority means better SEO impact from backlinks. Furthermore, higher Domain Authority means higher readers. In addition, it is essential to have a real-life connection with the owner of the blog before submitting your post.
Promoting a guest post
The best way to promote a guest post is on your own social media profiles. By adding the link to your profile, your current audience will be notified of the new post, which they can then share with their networks. In addition, adding an image to your post can help it appear more prominently and draw a wider audience. It’s also a good idea to optimize your posts for SEO, so that they rank high in search.
The more link insertion that are included in your guest posts, the more likely they are to get indexed in Google’s search engine. In addition to backlinks, contextual backlinks are a great way to generate traffic. Ensure that your guest posts are relevant to the topic of the website and the target audience. You should always pitch your posts before sending them, and if you need help choosing a topic, feel free to ask for suggestions.